Business Illustration
The Traveler: "Fruitera"
Our intrepid explorer embarks on a creative journey... a masterpiece in the making!
The Mission Compass
The Grand Objective (Primary Mission):
• Design graphic material that showcases the company’s field in a colorful and eye-catching way.
The Hidden Treasure (Secondary Mission):
• Use the illustration as a digital card to welcome our clients.
The Expedition Journal
• Examine and evaluate previous work and conduct a competitive analysis to understand the challenges ahead.
• Strategically develop a clear and friendly visualization that artistically represents the company’s business.
• Present a prototype of the illustration to be incorporated into the corporate identity.
• Create the finished illustration, incorporating client revisions to ensure all elements are accurate.
• Hold meetings with the client to refine and perfect the details of the illustration.
The Treasure Chest (Destination):
The client was so pleased with the illustration that they requested an adaptation for business cards, calendars, and various other materials.






